Strategic Management: A Competitive Advantage, Concept and Cases, 18th edition
$24.00
📚 Delivered within 24 hours via email Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today’s complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you’ll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
Published by Pearson (April 24th 2023) – Copyright © 2024
ISBN-13: 9780138168315
Subject: Management
Category: Strategic Management
Description
Table of Contents
PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
- The Nature of Strategic Management
- The Cohesion Case: McDonald’s Corporation
PART 2: STRATEGY FORMULATION
- Business Vision and Mission
- The External Assessment
- The Internal Assessment
- Strategies in Action
- Strategy Analysis and Choice
PART 3: STRATEGY IMPLEMENTATION
- Implementing Strategies: Management and Marketing Issues
- Implementing Strategies: Finance and Accounting Issues
PART 4: STRATEGY EVALUATION AND GOVERNANCE
- Strategy Evaluation and Governance
PART 5: KEY STRATEGIC MANAGEMENT TOPICS
- Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
- Global and International Issues
