Preparing Effective Business Plans: An Entrepreneurial Approach, 2nd edition
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đź“š Delivered within 24 hours via email For undergraduate and graduate courses in entrepreneurship
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This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.
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Teaching and Learning Experience
This text will provide a better teaching and learning experience–for you and your students. Here’s how:
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Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process.
Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book.
Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.
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Published by Pearson (July 14th 2021) – Copyright © 2022
ISBN-13: 9780137612376
Subject: Entrepreneurship
Category:
Description
Table of Contents
Brief Contents
PART I. STARTING THE PROCESS
- Chapter 1. Why Plan?
PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN
- Chapter 2. Developing and Screening Business Ideas
- Chapter 3. Feasibiity Analysis
PART III. PREPARING A BUSINESS PLAN
- Chapter 4. Introductory Material, Executive Summary, and Description of the Business
- Chapter 5. Industry Analysis
- Chapter 6. Market Analysis
- Chapter 7. Marketing Plan
- Chapter 8. Management Team and Company Structure
- Chapter 9. Operations Plan and Product (or Service) Design and Development Plan
- Chapter 10. Financial Projections
PART IV. PRESENTING THE BUSINESS PLAN
- Chapter 11. Presenting the Plan with Confidence
