Marketing Plan Handbook, The, 5th edition
$24.00
📚 Delivered within 24 hours via email For marketing courses that focus on creating a marketing plan.
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
Published by Pearson (July 14th 2021) – Copyright © 2022
ISBN-13: 9780137554331
Subject: Marketing
Category: Marketing Management & Strategy
Description
Table of Contents
Brief Contents
- Preface
- Marketing Planning: New Pace, New Possibilities
- Analyzing the Current Situation
- Understanding Markets and Customers
- Segmenting, Targeting, and Positioning
- Planning Direction, Objectives, and Marketing Support
- Developing Product and Brand Strategy
- Developing Pricing Strategy
- Developing Channel and Logistics Strategy
- Developing Marketing Communications and Influence Strategy
- Planning Metrics and Implementation Control
