Marketing Metrics, 4th edition
$24.00
📚 Delivered within 24 hours via email
Description
Table of Contents
- Chapter 1: Introduction
- Chapter 2: Share of Hearts, Minds, and Markets
- Chapter 3: Margins and Profits
- Chapter 4: Product and Portfolio Management
- Chapter 5: Customer Profitability
- Chapter 6: Sales Force Management
- Chapter 7: Channel Management
- Chapter 8: Pricing Strategy
- Chapter 9: Promotion
- Chapter 10: Advertising and Sponsorship Metrics
- Chapter 11: Online, Email, and Mobile Metrics
- Chapter 12: Marketing and Finance
- Chapter 13: The Marketing Metrics X-Ray and Testing
- Chapter 14: System of Metrics
- Bibliography
