Marketing for Hospitality and Tourism, 9th edition
$24.00
📚 Delivered within 24 hours via email Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide, written by marketing thought leader Philip Kotler and leading educators and industry experts in hospitality and tourism. The authors bring together academic expertise, research, and industry experience to provide a comprehensive understanding of marketing in hospitality and tourism. The text explores a full spectrum of areas and roles in hospitality and travel, while applying theory to real-world industry situations.
The 9th Edition was thoroughly revised with extensive feedback from students and instructors as well as the expertise of a new co-author, Cristian Morosan. This edition emphasizes the major forces affecting marketing today, including uses of artificial intelligence for shaping marketing and customer service strategies. Case studies present real-world problems for analysis, while experiential exercises introduce experiences you can draw on in future professions.
Published by Pearson (April 15th 2026) – Copyright © 2027
ISBN-13: 9780135433461
Subject: Culinary Arts & Hospitality Management
Category: Hospitality Management / Accounting / HR
Description
Table of Contents
- Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism
- Services Marketing Concepts Applied to Marketing for Hospitality and Tourism
- Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
- Analyzing the Marketing Environment
- Managing Customer Information to Gain Customer Insights
- Consumer Markets and Consumer Buying Behavior
- Organizational Buyer Behavior
- Customer-Driven Marketing Strategy: Creating Value for Target Customers
- Designing and Managing Products and Brands: Building Customer Value
- Internal Marketing
- Pricing: Understanding and Capturing Customer Value
- Distribution Channels Delivering Customer Value
- Engaging Customers and Communicating Customer Value and Advertising
- Promoting Products: Public Relations and Sales Promotions
- Professional Sales
- Direct, Online, Social Media, and Mobile Marketing
- Destination Marketing
- Next Year’s Marketing Plan
