International Business: A Managerial Perspective, 9th edition
$24.00
đ Delivered within 24 hours via email International Business illustrates how successful managers must function in a competitive world. Packed with current examples that showcase the vibrancy of international business, the text offers a managerial approach that emphasizes skills development, emerging markets, and geographical and cultural literacy.
The 9th Edition features new cases, boxes and analyses reflecting the latest challenges and opportunities in the field. With this, you’ll be prepared to effectively communicate with foreign business representatives and successfully conduct business with organizations worldwide.
Published by Pearson (September 15th 2020) – Copyright © 2021
ISBN-13: 9780135639061
Subject: Management
Category: International Business
Description
Table of Contents
PART 1: THE WORLD’S MARKETPLACESâ
1. An Overview of International Businessâ
2. Global Marketplaces and Business Centersâ
3. Legal, Technological, Accounting, and Political Environmentsâ
4. The Role of Cultureâ
5. Ethics and Social Responsibility in International Businessâ
PART 2: THE INTERNATIONAL ENVIRONMENTâ
6. International Trade and Investmentâ
7. The International Monetary System and the Balance of Paymentsâ
8. Foreign Exchange and International Financial Marketsâ
9. Formulation of National Trade Policiesâ
10. International Cooperation Among Nationsâ
PART 3: MANAGING INTERNATIONAL BUSINESSâ
11. International Strategic Managementâ
12. Strategies for Analyzing and Entering Foreign Marketsâ
13. International Strategic Alliancesâ
14. International Organization Design and Controlâ
15. Leadership and Employee Behavior in International Businessâ
PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONSâ
16. International Marketingâ
17. International Operations Managementâ
18. International Financial Managementâ
19. International Human Resource Management and Labor Relationsâ
