Essentials of Entrepreneurship and Small Business Management, 9th edition
$24.00
📚 Delivered within 24 hours via email Taking a practical, hands-on approach to entrepreneurship, Essentials of Entrepreneurship and Small Business Management teaches you how to successfully launch and manage a business.
Now in its 9th Edition, the text equips you with the tools and critical-thinking skills you need for business success. It dissects case studies, examines successes and failures in the context of the market, and observes the tactics used by today’s most successful small business ventures. With this, you develop the skills that will give you a unique advantage in a hotly competitive environment.
Published by Pearson (September 18th 2020) – Copyright © 2021
ISBN-13: 9780136879664
Subject: Entrepreneurship
Category:
Description
Table of Contents
SECTION 1: THE CHALLENGE OF ENTREPRENEURSHIP
- The Foundations of Entrepreneurship
- Ethics and Social Responsibility: Doing the Right Thing
- Creativity and Innovation: Keys to Entrepreneurial Success
SECTION 2: THE ENTREPRENEURIAL JOURNEY BEGINS
- Conducting a Feasibility Analysis and Designing a Business Model
- Crafting a Business Plan and Building a Solid Strategic Plan
- Forms of Business Ownership
- Buying an Existing Business
- Franchising and the Entrepreneur
SECTION 3: LAUNCHING THE BUSINESS
- Building a Powerful Bootstrap Marketing Plan
- E-Commerce and the Entrepreneur
- Pricing and Credit Strategies
- Creating a Successful Financial Plan
- Managing Cash Flow
- Choosing the Right Location and Layout
SECTION 4: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
- Sources of Financing: Equity and Debt
- Global Aspects of Entrepreneurship
- Building a New Venture Team and Planning for the Next Generation
