Cutlip and Center’s Effective Public Relations, 11th edition
$24.00
📚 Delivered within 24 hours via email For courses in Introductory Public Relations.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
Published by Pearson (July 14th 2021) – Copyright © 2022
ISBN-13: 9780137520978
Subject: Marketing
Category: Public Relations / Marketing
Description
Table of Contents
Brief Contents
PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
- Chapter 1: Introduction to Contemporary Public Relations
- Chapter 2: Practitioners of Public Relations
- Chapter 3: Organizational Settings
- Chapter 4: Historical Origins and Evolution
PART II: FOUNDATIONS
- Chapter 5: Professionalism and Ethics
- Chapter 6: Legal Considerations
- Chapter 7: Theory: Adjustment and Adaptation
- Chapter 8: Theory: Communication and Public Opinion
- Chapter 9: Internal Relations and Employee Communication
- Chapter 10: External Media and Media Relations
PART III: MANAGEMENT PROCESS
- Chapter 11: Step One: Defining Public Relations Problems
- Chapter 12: Step Two: Planning and Programming
- Chapter 13: Step Three: Taking Action and Communicating
- Chapter 14: Step Four: Evaluating the Program
PART IV: THE PRACTICE
- Chapter 15: Business and Industry
- Chapter 16: Government and Politics
- Chapter 17: Military Public Affairs
- Chapter 18: Nonprofits and NGOs
- Chapter 19: Health Care
- Chapter 20: Education
- Chapter 21: Associations and Unions
