Consumer Behavior, 15th edition
$24.00
đź“š Delivered within 24 hours via email Consumer Behavior is a deeply researched account of why and how we select, purchase and consume products, services or experiences. This classic text, by a prolific author team, explores the social, economic and technological factors that have fundamentally changed consumer behavior in this age of digital ubiquity.
Conversational and lively, the 15th Edition is designed to get you “future ready” by making every example meaningful and relevant. You’ll consider the impact of a 21st Century worldview on consumer behavior, from AI and digital nomadism to thrifting and immersive art to influencer culture and personal branding. New AI coverage considers the impacts of AI on decision-making and consumer behavior.
Published by Pearson (March 11th 2026) – Copyright © 2027
ISBN-13: 9780135397183
Subject: Marketing
Category: Consumer Behavior
Description
Table of Contents
- Buying, Having, and Being: An Introduction to Consumer Behavior
- Consumer Ethics, the Marketplace, and the Planet
- Perceiving and Making Meaning
- Learning, Remembering, and Knowing
- Motivation
- Attitudes and How to Change Them
- Deciding
- Buying, Using, and Disposing
- Identity and the Self
- Personality, Values, and Lifestyles
- Social and Cultural Identity
- How Groups Define Us
- Social Class and Status
- Culture
APPENDICES
- A. Data Cases
- B. Careers in Consumer Research
- C. Consumer Research Methods
- D. Sources of Secondary Data
