Business Communication: Polishing Your Professional Presence, 5th edition
$24.00
📚 Delivered within 24 hours via email Business Communication helps you achieve the highest level of professionalism when conducting business. The text uses a powerful communication model to assist you in analyzing, composing and evaluating business communication. It also stresses the importance of clarity, critical thinking, persuasion, goodwill, empathy and inclusiveness in both written and spoken messages.
A heavily revised 5th Edition reflects many changes in the field. Examples and discussion relate business communication to modern technologies, including generative AI, as well as important developments in diversity, equity and inclusion.
Published by Pearson (December 11th 2024) – Copyright © 2025
ISBN-13: 9780138162023
Subject: Business Communication
Category:
Description
Table of Contents
Visual Walk-Through
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
- Developing Your Professional Presence
- Working with Others: Interpersonal, Intercultural, and Team Communication
- Managing the Communication Process: Analyzing, Composing, Evaluating
PART 2: DELIVERING EFFECTIVE MESSAGES
- Communicating Routine Messages and Building Goodwill
- Communicating Persuasively
- Communicating Bad News
- Using Social Media in Business
PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
- Finding and Evaluating Business Information
- Preparing Persuasive Business Proposals
- Preparing Business Reports
- Preparing and Delivering Business Presentations
PART 4: PERSUADING AN EMPLOYER TO HIRE YOU
- Communicating Your Professional Brand: Social Media, Websites, Résumés, Cover Letters, and Interviews
APPENDICES
- Formats for Business Documents
- Documentation and Reference Styles
- Grammar, Punctuation, Mechanics, and Conventions
