Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace, 8th edition
$24.00
📚 Delivered within 24 hours via email Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips you with the necessary skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening and presentation strategies in a contemporary manner.
The 8th Edition provides numerous exercises, tools and online resources to prepare you for the new reality of mobile communications, and emerging trends, for a bright start in the business.
Published by Pearson (September 18th 2020) – Copyright © 2021
ISBN-13: 9780136878759
Subject: Business Communication
Category:
Description
Table of Contents
PART 1: BUSINESS COMMUNICATION FOUNDATIONS
- Professional Communication in Today’s Digital, Social, Mobile World
- Collaboration, Interpersonal Communication, and Business Etiquette
PART 2: THE 3-STEP WRITING PROCESS
- Planning Business Messages
- Writing Business Messages
- Completing Business Messages
PART 3: BRIEF BUSINESS MESSAGES
- Crafting Messages for Digital Channels
- Writing Routine and Positive Messages
- Writing Negative Messages
- Writing Persuasive Messages
PART 4: LONGER BUSINESS MESSAGES
- Understanding and Planning Reports and Proposals
- Writing and Completing Reports and Proposals
- Developing and Delivering Business Presentation
PART 5: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
- Building Careers and Writing Resumes
- Applying and Interviewing for Employment
APPENDICES
- Format and Layout of Business Documents
- Documentation of Report Sources
- Correction Symbols
